The Impact of Emojis on User Engagement with Trolling Content in an Online Platform
Diya Saraf, Yuhong Liu and Hooria Jazaieri
Accepted into IEEE conference, 2024
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This paper investigates the impact of emojis on user engagement in trolling contexts on social media platforms. Utilizing a comprehensive dataset collected from Reddit, this study categorizes emojis by emotional content and popularity to analyze their effects on comments and upvotes. Findings indicate that more popular emojis and emojis that convey emotionality significantly enhance user engagement, while excessive or misplaced informational emojis reduce it. This research offers critical insights for strategic emoji use to foster positive online interactions and mitigate trolling, benefiting content moderators and digital communicators.
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